According to the IBM News Room, the company wants to use blockchain to monitor its TRU dairy products, incorporating a new packaging model that includes QR codes.
By scanning the label with a mobile device, consumers will be able to track the entire journey of the specific dairy product in question, from the farm to the table. Moreover, it provides additional information about the producer, quality centers, cold chains and distribution centers. Guilherme Franklin, El Ordeño’s chief operating officer, commented on the launch in the press release:
“We are constantly transforming the way we do business to ensure the best possible quality for all our products.”
Transparency and reliability
As for the benefit that such a system can bring to producers, the dairy manufacturer ensures that the blockchain-based platform will help to minimize waste and fraud within the process.
“IBM Food Trust provides El Ordeño with a single, immutable and transparent source of information about how their milk products are distributed throughout the country. Most importantly, Food Trust allows consumers to access this information in real time when they buy the products and to make purchase decisions based on the data.”
According to a study by El Telegrafo, Ecuador produces approximately 5 million liters of milk annually, generating revenues of $1.4 billion each year.