The football club announced in a post on its website published on Sept. 12 that the famous Bitcoin “B” logo will be featured on the player’s uniforms as a result of the club’s partnership with Bitcoin betting platform Sportsbet.io.
A public awareness campaign
According to the official post, the logo’s addition to the uniform is part of a wider campaign aiming to “improve awareness around Bitcoin and educate the public on the benefits of using cryptocurrencies.”
The head of marketing of the team’s main shirt sponsor Sportsbet.io Justin Le Brocque said that the company is giving back to the crypto community:
The sponsorship will be crowdfunded and anyone can bid Bitcoin to access a public LED space shown live during matches and exclusive Watford FC merchandise. Le Brocque also added that he hopes the initiative “will create even more buzz around cryptocurrencies.”