U.S. actor and producer Johnny Depp is partnering with crypto-powered social entertainment platform TaTaTu, according to a report by film industry media Hollywood Reporter posted Monday, Oct. 22.
As a part of the new agreement, the Hollywood star is going to team up with TaTaTu founder Andrea Iervolino in order to create and produce film and digital content together. According to the article, the content is set to be produced by the Infinitum Nihil film production firm owned by Johnny Depp.
Andrea Iervolino, co-founder and CEO of the U.S. movies motion picture conglomerate AMBI Media Group, will be cooperating via his new blockchain-enabled initiative TaTaTu.
Launched in May 2018, TaTaTu intends to combat illegal piracy and improve transparency for rights holders, as well as to assist high-quality brand advertising by using distributed ledger technology (DLT).
The platform represents a combination of a social media website with a Video on Demand (VOD) service, which operates on an incentivized system by rewarding users with tokens for consuming content. Tokens can be also used by advertisers for payment on TaTaTu.
Shortly after the launch of TaTaTu, Iervolino’s AMBI partner Lady Monika Bacardi invested $100 million in TaTaTu, commenting that the new blockchain-enabled film industry tool ““reinforces [her] bullish stance on the promise of blockchain technology and cryptocurrency.”
In mid-June, Hollywood filmmakers’ plan to shoot a movie devoted to crypto this year, focusing on laundering via crypto assets and featuring cast members from popular U.S. series such as Westworld and Mad Men.